The Misunderstanding Between the Strategic Concepts of Entrepreneurship and Innovation
Published 2025-01-20
Keywords
- Innovation,
- Entrepreneurship,
- Strategies,
- Competitive Advantage,
- Market Orientation
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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Abstract
Innovation and entrepreneurship strategies provide multiple competitive advantages to people and companies that adopt these practices within their normal internal procedures. Entrepreneurship education strengthens entrepreneurial intention, generation of new ventures and the transition of research and possible innovations to productive commercial sectors ((PDF) The Theory of the Growth of the Firm (Edith Penrose, 1959), n.d.). However, despite being complementary strategies (Bamiatzi & Kirchmaier, 2014), they are not the same and neither do they require one of the other. This work investigates the academic definitions of Innovation and Entrepreneurship to establish the conceptual basis that helps people and corporations to identify and select a specific strategy that allows them to make efficient use of their resources (Barney, 1991), maximize their competitive advantages and make efficient use of their competitive everything from its university origins.
Not having these clear concepts usually results in a waste of resources (Barney, 1991), poor performance and bad products, translated into business losses that in turn translate into losses for partners and investors. This study focuses its theoretical base on
Entrepreneurship and Innovation Capabilities (Eisenhardt & Martin, 2000)of companies. in the context of individual, small and medium-sized enterprises and its university origins. It has been shown that when corporations have these clear concepts, the implementation of strategies is much easier and effective, there is a better use of competitive advantages, execution of resources and better products are introduced, improving the “time to market”.
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