Vol. 15 No. 1 (2023)
Investigación

Reasons to attend the Faculty of Dentistry of the University of Costa Rica as a patient: cross-sectional study.

Natalia Gutierrez Marin
Universidad de Costa Rica
Andrea López Soto
Facultad de Odontología, Universidad Latinoamericana de Ciencia y Tecnología, San José. Costa Rica.

Published 2023-12-23

Keywords

  • Atención odontológica,
  • clínicas odontológicas,
  • redes sociales,
  • pacientes

How to Cite

Gutierrez Marin, N., & López Soto, A. (2023). Reasons to attend the Faculty of Dentistry of the University of Costa Rica as a patient: cross-sectional study. IDental, 15(1), 39–51. Retrieved from https://revistas.ulacit.ac.cr/index.php/iDental/article/view/103

Downloads

Download data is not yet available.

Abstract

Introduction and objective: The reasons for selecting dental services can be influenced by various aspects: cultural, socio-economic and socio-demographic. The objective of this study was to determine the reasons for choosing and recommending patients who attend the services provided by the Faculty of Dentistry of the University of Costa Rica, as well as their possible association with some sociodemographic variables.

Methods: A survey was conducted to all patients of the undergraduate and graduate clinics of the Faculty of Dentistry. The sociodemographic variables were (sex, age, educational level, region of origin, clinic where the patient is treated and frequency of visits to the dentist) and related to the selection of the service (reason for choice, dissemination channel to learn about the service, recommendation of the service). Descriptive statistics of the variables and the Chi-square test were performed for bivariate analysis.

Results: 826 patients responded to the survey, 66.7% female and 52.1% between 20 and 39 years old. 99% of participants recommend the service. Recommendation was the main reason for selection (35.2%) and how they learned about the services (66.0%). When comparing the reason for choice with the sociodemographic variables, differences were found only with age (p=0.016). Regarding the dissemination channels, there were differences associated with age (p=0.001), the type of student offering the service (p=0.014) and sex (p=0.017).

Conclusion: Recommendations from family and friends can influence the decision to choose a service, as well as being an efficient channel for disseminating it.

References

  1. Alcaide, J. C. (2013). MARKETING Y PYMES, Las principales claves de marketing en la pequeña y mediana empresa.
  2. Aparicio, J. (2019). Herramientas y estrategias de marketing digital en las clínicas dentales de Huacho - 2018. Ciencia y Negocios, 1(1), 43–51.
  3. Balkaran, R. L., Osoba, T., & Rafeek, R. (2014). A cross-sectional study of patients’ satisfaction with dental care facilities: A survey of adult treatment at the University of the West Indies, School of Dentistry. West Indian Medical Journal, 63(5), 490–498. https://doi.org/10.1111/cdoe.12377
  4. Carmona, T. (2023). La UCR sigue siendo la institución pública mejor valorada por los costarricenses. https://www.ucr.ac.cr/noticias/2023/4/27/la-ucr-sigue-siendo-la-institucion-publica-mejor-valorada-por-los-costarricenses.html
  5. Córdoba-Sotomayor, D., Fernández-Guevara, Y., & Ortiz-Guevara, R. (2016). Satisfacción de los pacientes que acuden a la Clínica Odontológica de la Universidad de San Martín de Porres. Chiclayo, 2015. Kiru, 13(2), 133–137.
  6. del Campo, A. (2023). Las Redes Sociales más utilizadas: cifras y estadísticas. https://www.iebschool.com/blog/medios-sociales-mas-utilizadas-redes-sociales/
  7. Espinoza-Guillén, B., & Chávez-Vera, M.-D. (2021). El uso de las redes sociales: Una perspectiva de género. Maskana, 12(2), 19–24. https://doi.org/10.18537/mskn.12.02.03
  8. Felgner, S., Dreger, M., & Henschke, C. (2022). Reasons for (not) choosing dental treatments-A qualitative study based on patients’ perspective. PLoS ONE, 17(5 May), 1–19. https://doi.org/10.1371/journal.pone.0267656
  9. Hashim, R. (2011). Investigation of mothers ’ knowledge of dental trauma management in United Arab Emirates. 83–86.
  10. Hashim, Raghad. (2005). Patient satisfaction with dental services at Ajman University, United Arab Emirates. Eastern Mediterranean Health Journal, 11(5–6), 913–921.
  11. Jaafar, A., Nasir, W. M., Ab Mumin, N., Elias, N. N. A., & Sabri, M. A. M. (2018). Reasons for seeking dental care among adults at an academic dental centre and the associated factors. Archives of Orofacial Sciences, 13(2), 104–111.
  12. Jurado, D. (2018). Influencia Del Marketing en el Mercado Competitivo de la Odontología. Visión Odontológica, 5(2), 100–104. https://revistas.uandina.edu.pe/index.php/VisionOdontologica/article/view/69#.YCB1EWA751M.mendeley
  13. Khan, P. (2019). Patient Satisfaction with Dental Services Provided by Dental Students. In ProQuest Dissertations and Theses. https://search.proquest.com/dissertations-theses/patient-satisfaction-with-dental-services/docview/2324923209/se-2?accountid=135034
  14. Morales-García, M., Romeo-Priego, H., & Ávalos-García, M. (2014). Percepción y consumo de servicios de atención odontológica en el municipio de Comalcalco, Tabasco. Salud En Tabasco, 20(2), 48–53. issn: 1405-2091
  15. Moshkelgosha, V., Mehrzadi, M., & Golkari, A. (2014). The public attitude towards selecting dental health centers. Journal of Dentistry (Shiraz, Iran), 15(3), 129–134. http://www.ncbi.nlm.nih.gov/pubmed/25191662%0Ahttp://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=PMC4149895
  16. Muñoz, M. (2004). Determinantes del ingreso y del gasto corriente de los hogares. Revista de Economía Institucional, 6(10), 183–199. http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0124-59962004000100008&lng=en&nrm=iso&tlng=es
  17. Puente, R. (2000). Servicios: Las Nuevas Armas Del Mercadeo. Estudios Gerenciales, 16(75), 43–48. http://www.scielo.org.co/pdf/eg/v16n75/v16n75a04.pdf
  18. PuroMarketing. (2023). Las referencias y recomendaciones de amigos y conocidos, claves en las decisiones de compra. https://www.puromarketing.com/88/26992/referencias-recomendaciones-amigos-conocidos-claves-decisiones-compra
  19. Quiroga-Otálora, Y., & González-Támara, L. (2019). Factores que influyen en el uso de servicios de salud por parte de los jóvenes. Caso Universidad Jorge Tadeo Lozano, sede Bogotá. Universidad y Salud, 21(2), 141–151. https://doi.org/10.22267/rus.192102.148
  20. Ramos, V. (2017). Marketing como influencia en la captación de pacientes en tratamientos odontológicos: Estudio de dos casos en clínicas del D.M.Q., zona sur; Unidental y Riodental, periodo 2016. (Vol. 2, Issue 1). http://i-lib.ugm.ac.id/jurnal/download.php?dataId=2227%0A???%0Ahttps://ejournal.unisba.ac.id/index.php/kajian_akuntansi/article/view/3307%0Ahttp://publicacoes.cardiol.br/portal/ijcs/portugues/2018/v3103/pdf/3103009.pdf%0Ahttp://www.scielo.org.co/scielo.php?scri
  21. Rojas, M., & Carrera, B. (2015). Determinantes del ingreso en los hogares en zonas rurales de Chiapas. Nueva Época, 24(47), 138–156.
  22. Solis, E. (2020). Plan de marketing digital y satisfacción de pacientes en la clínica odontológica de la Universidad Nacional Daniel Alcides Carrión, 2016.
  23. Statista. (2023). Redes sociales con mayor número de usuarios activos a nivel mundial en enero de 2023. https://es.statista.com/estadisticas/600712/ranking-mundial-de-redes-sociales-por-numero-de-usuarios/
  24. Valencia-Ortiz, R., Cabero, J., & Garay, U. (2020). Influencia del género en el uso de redes sociales por el alumnado y profesorado. Campus Virtuales, 9(1), 29–39. www.revistacampusvirtuales.es