Vol. 15 No. 1 (2023)
Investigación

TikTok: Source of quality oral cancer information?

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  • Shanon Juliana Angelini Elizondo,
  • Verónica María Castro Sáurez,
  • Andrea Marina Rugama Valle,
  • Camila Sofía Víquez Mora
Shanon Juliana Angelini Elizondo
3536 silver lake road NE

Published 2023-12-23

Keywords

  • TikTok™,
  • cáncer oral,
  • cáncer de boca,
  • Videos

How to Cite

Angelini Elizondo, S. J., Castro Sáurez, V. M., Rugama Valle, A. M., & Víquez Mora, C. S. (2023). TikTok: Source of quality oral cancer information?. IDental, 15(1), 52–63. Retrieved from https://revistas.ulacit.ac.cr/index.php/iDental/article/view/105

Copyright (c) 2023 iDental

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Abstract

A video search was conducted on the social network TikTok using the hashtags "#canceroral", "#canceroral", "#cancerofmouth", "#cancerofmouth", "#cancerbuccal" and "#cancerbuccal". The search was conducted by re-downloading the app on an iPhone 6 with a cleared cache. The first 25 "most relevant" videos on each page were collected, because statistics indicate that most users do not watch those after the third page. Four categories were analyzed: video information, video creator information, format analysis, and content quality. In this article, it was shown that TikTok videos on oral cancer and their success in viralization on the platform will depend on their visual appeal to users, not so much on the quality of the information contained. The predominant type of video was that of a person talking, obtaining a greater number of comments and likes. However, the videos that only presented images were the ones that got the most shares from the population.  In Spanish there is no study like the one presented above, which makes it unique in its field and allows for a large collection of information. The information on oral cancer in Spanish on TikTok is very limited. It was determined that most of the information is little or moderately useful, mainly talking about prevention and the manifestations of the pathology, but there is a lot of misinformation regarding the causes, such as prolonged exposure to the sun.

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